CLIENT: FRUITY CHOCOLATE CO
SCOPE
- Logo
- Typography, Colour
- Packaging
- Marketing Assets
DESCRIPTION
The task was to create "Fruity Chocolate Co" and "Infusions" logos, playful packaging for a new range of handcrafted, fruit-flavoured chocolates with a possibility to easily expand the product lines keeping the design as the core for the whole visual identity. This new range is called “Infusions” and Fruity Chocolate Co plans to kickstart this launch with two flavours.
Visual Identity Goal
Create a versatile logo and visual identity that:
1 ― Complements Fruity Chocolate Co's personality: fun, bold and unique.
2 ―Allure to the customers and fill the market gap
3 ― Differentiate from competition and stand out on shelves
My main goal was to match the interesting choice of flavours which makes Fruity Chocolate Co unique and amusing. I selected loud colours and playful but simple typefaces for the logos. The custom-made illustrations simply show the chocolate range flavours and main character.
Once the brand identity was done, I worked on posters and promotional material to present company's spirit and playfulness.
This is Fruity Chocolate Co; an interesting combination of flavours
you won't forget about.
